Automotive Specialists

Elite Direct is a family run business which has been established since 1987. Our modern showroom of about 6,000sq. ft is open 6 days a week from 8.30 to 6pm Monday-Friday & 8.00 to 5pm on Saturday. We stock, on site, over 10,000 tyres in Rainham plus a massive range of Alloy Wheels and many other automotive products. 

Our workshop has 18 working bays with plenty of capacity. Replacement parts &/or repairs can be completed at your convenience, with or without appointment at our workshop in Rainham, on the borders of East London and Essex. Whether you are looking for economy tyres from budget brands or premium brand tyres such as Dunlop, Goodyear, Michelin and Pirelli, plus many more, you will not be disappointed. In addition, we carry out wheel alignment, car servicing, MOT & air-conditioner recharging.

Our aim is to look after your needs, with fair pricing & wave to you good bye safely & as quickly & safely as possible.

For the ease of our customers, we have established a cosy and comfortable seating area where you can sit and relax while the work is being done on your vehicle. We also offer free wifi facility so you can sit and finish off any pending work or keep yourself entertained. You can grab a cup of coffee or a snack while we work to bring you back on the road!